Speaking to a group can be difficult, but listening to a bad presentation is truly a toilsome task – especially when the speaker is confusing.
And what makes a speaker confusing? Failing to heed any of the following advice.
Speak slowly enough, and pause. When it comes to absorbing new information, the human brain needs a little time. First we need to hear and register the words; then we need to compare the incoming information to the stuff we already know. If the new bits seem quite different, we need to pause and think – and a good speaker lets us do just that.
But a breathless speaker who bolts from one idea to the next and never stops to let us draw them all in gets in the way of learning (big breath here) – and risks confusing us all. Slow it down. And breathe.
Don’t contradict yourself. We all occasionally start a sentence one way and then switch directions partway through – but it’s devilishly difficult to follow. And it’s a confusing way to teach.
When you confound your listeners with opposing details, such as “Louis Leakey performed his ethnographic studies – well, actually they weren’t ethnographic studies and of course he didn’t work alone…,” you leave the audience wondering when the information will be final and what part they should remember. Instead of relying on post-statement adjustments, work to get the facts clear and straight.
Get organized. Delivering information randomly – jumping around from point to point as each one springs to mind – puts the onus on your listeners to make up for your lack of structure. And it’s confusing for them to listen, reorganize, tidy up your mess and figure out what you’re saying all at once.
But building smoothly from one point to the next gives the audience an automatic memory device and helps them absorb information more easily. You can arrange things from beginning to end, small to large, top to bottom or by some other scheme – just be sure to organize.
Drop the ums and ahs. Any verbal tic – whether it’s “um,” “ah,” “like,” “you know” or some other useless noise – can drive an audience crazy through repetitive use. It makes the speaker sound uncertain and unprepared, and it can leave listeners (or those who are attempting to listen) so distracted that they can’t pay attention.
Recently I watched a presentation that was marked by so many droning ums that audience members were rolling their eyes. Was anybody grasping the intended message? Um, probably not.
Bring it to a distinct close. Many speakers finish up their presentations with question-and-answer sessions, but some let the Q&A dribble on without a distinct end. The audience is often left confused about whether the meeting is over and when they can get up and leave.
Do your listeners a favor by setting a time limit on questions, and wrap up your presentation with a specific finale – even if it’s something simple, like “If you have any more questions, you know where to reach me.”
Or even more to the point, “Thanks for your time.”
Do you have any pet speaker peeves? Let us know.